Digital Accessibility - QR Codes
Have you noticed QR codes popping up more often lately, especially since COVID hit? Remember when we had to scan them to check into cafes or shops? Those times might have passed, but QR codes are still around, mainly used in advertising. I'm a big fan of using QR codes in my designs. They make ads and links more accessible, save space, and give users another way to learn about what's on offer at their own convenience. Personally, I scan QR codes, open the link or file, and read the info later. No more typing lengthy URLs!
According to the Bureau of Internet Accessibility, QR codes offer many benefits for a wider range of users:
People with dyslexia or reading disabilities find it easier to scan codes than type long URLs.
Those with limited vision can access content more quickly by scanning a code.
People with memory issues might prefer using QR codes to remember passwords or log into websites.
Ways to Use QR Codes
Now, let's talk about how you can use QR codes in your business advertising efforts:
Create a dedicated website page for your offer.
Share your contact information.
Direct users to your social media page.
Link to your restaurant menu.
Provide a list of services.
Let users dial your number without pressing any buttons.
Pitfalls to avoid
Clear Instructions Matter: Always give clear instructions when using QR codes. Users should know what to expect. The last thing you want is to disappoint them by leading them to unrelated content or auto-downloading apps without warning.
Enhance Clarity with URL Links: Alongside QR codes, include a URL link for extra clarity on where the code leads. Always provide the option to scan the code or visit the link. You never know where or when users will interact with your ad.
Mobile-Friendly Websites Ensure Seamless Journeys: If your QR code directs users to a website, make sure it's mobile-friendly. This ensures a smooth experience across different devices. Nothing turns users away faster than a website they can't read properly on their phones.
Steer Clear of Lengthy PDFs: Avoid redirecting users to lengthy PDF documents. Not all PDFs are accessible. If you want to make sure your PDFs are accessible, check out this resource on PDF accessibility.
In a world where QR codes are making a comeback, their versatility can add an extra layer of accessibility to your designs. Whether it's a dedicated website page, contact information, or a creative link to your social media, QR codes offer a convenient gateway for your audience.
Just remember, clarity is key. Give clear instructions, offer alternatives, and ensure your digital journey is seamless across devices. And, if you ever need assistance navigating the design landscape, feel free to reach out at karina@easycreative.au.
